As a global leader in professional sound reinforcement, L-Acoustics designs and manufactures audio systems deployed in the world’s largest concert halls, stadiums, and public spaces. In an industry where technical excellence and creativity go hand in hand, the integration of AI represents both a strategic opportunity and a cultural challenge. This presentation outlines L-Acoustics’ journey in deploying AI agents to support its core business functions: R&D, communications, sales support, and strategic management. Through concrete examples—including the “Communication Intelligence Agent” project, an internal agent connected to the company’s knowledge bases—Aurélie Le Cain shares the operational lessons learned from an ongoing transformation: data governance, the coexistence of automation and human validation, adoption by diverse job roles, and the establishment of lasting trust in AI results. This analysis is rooted in the industrial reality of a company that combines high technical standards with global ambition.